Stirista

In this episode, Vincent and Ajay talk with Andy Monfried, Founder and CEO of Lotame. They discuss the founding of Lotame and the future of data enrichment in the cookieless environment. Andy also recounts the traumatic experience that motivates his success. Ajay gets a haircut and Vincent gets complimented on his looks. Give it a listen.

Founder & CEO of Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising. The Lotame family includes over 150 of the brightest minds in technology, advertising and data science. Committed to driving a digital advertising ecosystem that is people-based, privacy-first and open-to-all, the Lotame team aims to continuously find new and meaningful ways to help its clients build a panoramic view of their customers and activate across the cookieless web, mobile app and OTT environments.

Andy Monfried

Founder and CEO of Lotame

Andy Monfried (Lotame) - Israel, 1997

In this week's episode of The Marketing Stir podcast, Laura Vanderslice, Director of Marketing, Planning, and Strategy at Sam's Club joins Ajay and Vincent to discuss some of her past campaigns, the differences between wholesale and retail marketing, and the future of retail marketing.

Laura Vanderslice

Director of Marketing, Planning, & Strategy at Sam’s Club

In this week's episode of The Marketing Stir podcast, Laura Vanderslice, Director of Marketing, Planning, and Strategy at Sam's Club joins Ajay and Vincent to discuss some of her past campaigns, the differences between wholesale and retail marketing, and the future of retail marketing.

Sales Made Simple

On this week's episode of The Marketing Stir, Andrew Barbuto, Senior Agency Lead at Basis Technologies, joins Vincent to discuss his experiences and strategies in sales, the shift from cable TV advertising to CTV, and his upcoming book. Learn more about this week's guest at these links below:LinkedIn – <a href="https://www.linkedin.com/in/andrewbarbuto" rel="noopener noreferrer" target="_blank">www.linkedin.com/in/andrewbarbuto</a>Company Website – <a href="https://www.basis.com" rel="noopener noreferrer" target="_blank">www.basis.com</a>

On this week's episode of The Marketing Stir, Andrew Barbuto, Senior Agency Lead at Basis Technologies, joins Vincent to discuss his experiences and strategies in sales, the shift from cable TV advertising to CTV, and his upcoming book.




Art and Science of Sales

On this week's episode of The Marketing Stir, Andrew Barbuto, Senior Agency Lead at Basis Technologies, joins Vincent to discuss his experiences and strategies in sales, the shift from cable TV advertising to CTV, and his upcoming book.

On this week's episode of the Marketing Stir Podcast, Sarah Zurell from CELS Brands joins Ajay and Vincent to discuss what it's like to balance multiple brands with distinct target audiences, the benefits of going corporate, and how social media and e-commerce have changed the industry.

Sarah Zurell

Chief Marketing Officer at CELS Brands

On this week's episode of the Marketing Stir Podcast, Sarah Zurell from CELS Brands joins Ajay and Vincent to discuss what it's like to balance multiple brands with distinct target audiences, the benefits of going corporate, and how social media and e-commerce have changed the industry.

Airing Dirty Laundry

On this week's episode of The Marketing Stir Podcast, Matt Dacey, VP of Global Marketing at Tripadvisor, joins Vincent to discuss his experiences working in a re-emerging travel industry, in the wake of the pandemic. Save 25% when you register for B2BMX East with promo code MXeStir25

Matthew Dacey

Vice President of Global Marketing at Tripadvisor

On this week's episode of The Marketing Stir Podcast, Matt Dacey, VP of Global Marketing at Tripadvisor, joins Vincent to discuss his experiences working in a re-emerging travel industry, in the wake of the pandemic.

Making Better Travelers

On this week's episode of The Marketing Stir Podcast, Matt Dacey, VP of Global Marketing at Tripadvisor, joins Vincent to discuss his experiences working in a re-emerging travel industry, in the wake of the pandemic.

Save 25% when you register for B2BMX East with promo code MXeStir25

On this week's episode of the Marketing Stir Podcast Kevin O'Connor joins Vincent to discuss breaking into the US Market, the future of the marketing landscape, and his 'Design First' mindset as Director of Growth at DesignIt Save 25% when you register for B2BMX East with promo code MXeStir25

Kevin O'Connor

Director of Growth at Designit

On this week's episode of the Marketing Stir Podcast Kevin O'Connor joins Vincent to discuss breaking into the US Market, the future of the marketing landscape, and his 'Design First' mindset as Director of Growth at DesignIt

Save 25% when you register for B2BMX East with promo code MXeStir25

Human To Human Connection

On this week's episode of The Marketing Stir Podcast. Hugo Gomez from Abogados Now joins Vincent to discuss the nuances and complexities of creating marketing campaigns designed to effectively reach a Hispanic audience.

Hugo Gomez

Founder and Legal Marketing Strategist at Abogados NOW

On this week's episode of The Marketing Stir Podcast. Hugo Gomez from Abogados Now joins Vincent to discuss the nuances and complexities of creating marketing campaigns designed to effectively reach a Hispanic audience.

More Than Language

The Marketing Stir Podcast by Stirista

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The Marketing Stir Podcast by Stirista hosted by Stirista’s VP of B2B Products Vincent Pietrafesa along with Founder / CEO Ajay Gupta, The Marketing Stir brings on industry leaders to get their take on the current challenges of the market, whatever that may be. Both captivating personalities, Gupta and Pietrafesa (who moonlights as a standup comic) promise an engaging conversation with leaders of a variety of industries and brands. If you’re interested in being a guest on the podcast, email us at info@themarketingstir.com

Andy Monfried (Lotame) - Israel, 1997

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Today's Host

Vincent Pietrafesa

Ajay Gupta

Today's Guests

Andy Monfried

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