Stirista

Michael McLaren, Global CEO - B2B Group at Merkle, explores the transformation B2B has experienced the last few years and how Merkle works to build best-in-breed solutions for their clients. He also discusses the “book club” he started with his wife. Ajay puts up some impressive email numbers, and Vincent loves plants.

Passionate and dynamic leader with over 20 years experience in the integrated marketing communications business. I like to think of myself as a globalist - with extensive international experience and a love for technology, digital innovation and clients business - I've demonstrated a proven capability to build businesses, nurture client relationships. drive digital engagement, embrace and exploit technology innovation, convert new business opportunities, develop high performing teams and empower great people.

Michael McLaren

Global CEO - B2B Group at Merkle

Michael McLaren (Merkle) - House of Meetings

On this week's episode of The Marketing Stir podcast, Ajay and Vincent are joined by Nate Pinkston, Global Head of Retail Media at Microsoft to discuss the rapidly growing retail media ecosystem, and Nate's strategies in convincing businesses and consumers to adopt Microsoft's new products.

Nate Pinkston

Global Head of Retail Media at Microsoft

On this week's episode of The Marketing Stir podcast, Ajay and Vincent are joined by Nate Pinkston, Global Head of Retail Media at Microsoft to discuss the rapidly growing retail media ecosystem, and Nate's strategies in convincing businesses and consumers to adopt Microsoft's new products.

Ecosystem for Advertisers

On this week's episode of The Marketing Stir podcast, from Stirista, Kate Slivinski joins Vincent to discuss her role at Pearson, and promoting continuing education and workforce skill development.

Kate Slivinski

Director of Communications and P.R. at Pearson

On this week's episode of The Marketing Stir podcast, from Stirista, Kate Slivinski joins Vincent to discuss her role at Pearson, and promoting continuing education and workforce skill development.

Start Learning Today!

On this week’s episode of The Marketing Stir, Mani Iyer joins Ajay and Vincent to discuss his role as a pioneer in the Account Based Marketing space, as well as how Kwanzoo has evolved as a company since its inception.

Mani Iyer

CEO of Kwanzoo

On this week’s episode of The Marketing Stir, Mani Iyer joins Ajay and Vincent to discuss his role as a pioneer in the Account Based Marketing space, as well as how Kwanzoo has evolved as a company since its inception.


Streamline, Automate, Engage

In this week's episode of The Marketing Stir podcast, Laura Vanderslice, Director of Marketing, Planning, and Strategy at Sam's Club joins Ajay and Vincent to discuss some of her past campaigns, the differences between wholesale and retail marketing, and the future of retail marketing.

Laura Vanderslice

Director of Marketing, Planning, & Strategy at Sam’s Club

In this week's episode of The Marketing Stir podcast, Laura Vanderslice, Director of Marketing, Planning, and Strategy at Sam's Club joins Ajay and Vincent to discuss some of her past campaigns, the differences between wholesale and retail marketing, and the future of retail marketing.

Sales Made Simple

On this week's episode of The Marketing Stir, Andrew Barbuto, Senior Agency Lead at Basis Technologies, joins Vincent to discuss his experiences and strategies in sales, the shift from cable TV advertising to CTV, and his upcoming book. Learn more about this week's guest at these links below:LinkedIn – <a href="https://www.linkedin.com/in/andrewbarbuto" rel="noopener noreferrer" target="_blank">www.linkedin.com/in/andrewbarbuto</a>Company Website – <a href="https://www.basis.com" rel="noopener noreferrer" target="_blank">www.basis.com</a>

On this week's episode of The Marketing Stir, Andrew Barbuto, Senior Agency Lead at Basis Technologies, joins Vincent to discuss his experiences and strategies in sales, the shift from cable TV advertising to CTV, and his upcoming book.




Art and Science of Sales

On this week's episode of The Marketing Stir, Andrew Barbuto, Senior Agency Lead at Basis Technologies, joins Vincent to discuss his experiences and strategies in sales, the shift from cable TV advertising to CTV, and his upcoming book.

On this week's episode of the Marketing Stir Podcast, Sarah Zurell from CELS Brands joins Ajay and Vincent to discuss what it's like to balance multiple brands with distinct target audiences, the benefits of going corporate, and how social media and e-commerce have changed the industry.

Sarah Zurell

Chief Marketing Officer at CELS Brands

On this week's episode of the Marketing Stir Podcast, Sarah Zurell from CELS Brands joins Ajay and Vincent to discuss what it's like to balance multiple brands with distinct target audiences, the benefits of going corporate, and how social media and e-commerce have changed the industry.

Airing Dirty Laundry

The Marketing Stir Podcast by Stirista

Connect with Us

The Marketing Stir Podcast by Stirista hosted by Stirista’s VP of B2B Products Vincent Pietrafesa along with Founder / CEO Ajay Gupta, The Marketing Stir brings on industry leaders to get their take on the current challenges of the market, whatever that may be. Both captivating personalities, Gupta and Pietrafesa (who moonlights as a standup comic) promise an engaging conversation with leaders of a variety of industries and brands. If you’re interested in being a guest on the podcast, email us at info@themarketingstir.com

Michael McLaren (Merkle) - House of Meetings

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Today's Host

Vincent Pietrafesa

Ajay Gupta

Today's Guests

Michael McLaren

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