Stirista

Michael McLaren, Global CEO - B2B Group at Merkle, explores the transformation B2B has experienced the last few years and how Merkle works to build best-in-breed solutions for their clients. He also discusses the “book club” he started with his wife. Ajay puts up some impressive email numbers, and Vincent loves plants.

Passionate and dynamic leader with over 20 years experience in the integrated marketing communications business. I like to think of myself as a globalist - with extensive international experience and a love for technology, digital innovation and clients business - I've demonstrated a proven capability to build businesses, nurture client relationships. drive digital engagement, embrace and exploit technology innovation, convert new business opportunities, develop high performing teams and empower great people.

Michael McLaren

Global CEO - B2B Group at Merkle

Michael McLaren (Merkle) - House of Meetings

In this weeks episode Vincent has a chat with John McWilliams from LexisNexis Risk Solutions, about his meteoric rise in the marketing world, and how he leverages consumer data to provide both marketing, and risk management services for his clients.

John McWilliams

Director, Consultative Solutions - Lexis Nexis

In this weeks episode Vincent has a chat with John McWilliams from LexisNexis Risk Solutions, about his meteoric rise in the marketing world, and how he leverages consumer data to provide both marketing, and risk management services for his clients.


John McWilliams (LexisNexis Risk Solutions) - Match Made in Heaven

John McWilliams ((LexisNexis Risk Solutions) - Match Made in Heaven

In this week's episode,&nbsp;Pierson Curtis,&nbsp;Director&nbsp;of&nbsp;Marketing Strategy&nbsp;at&nbsp;H&amp;R Block joins Ajay and Vincent to discuss the marketing strategy, and how real-time customer feedback during tax season forces him to be nimble, of one of the largest tax preparers in the country.

Pierson Curtis 

Director of Marketing Strategy at H&R Block

In this week's episode, Pierson Curtis, Director of Marketing Strategy at H&R Block joins Ajay and Vincent to discuss the marketing strategy, and how real-time customer feedback during tax season forces him to be nimble, of one of the largest tax preparers in the country.


Pierson Curtis (H&R Block) - That Neighborhood Touch

In today's episode, Vincent's old friend Donna Hamilton, Chief Innovation Officer at Alliant, hops on the podcast to discuss Alliant's role as a Data and Analytics company, as well as her place as a thought leader in the marketing space.

Donna Hamilton

Chief Innovation Officer at Alliant

In today's episode, Vincent's old friend Donna Hamilton, Chief 

Innovation Officer at Alliant, hops on the podcast to discuss Alliant's 

role as a Data and Analytics company, as well as her place as a thought 

leader in the marketing space.

Are you curious about the fascinating world where data and marketing collide? Look no further than https://www.podcast.stirista.com, your ultimate destination for insightful discussions and thought-provoking conversations. This podcast delves deep into the realm of data-driven marketing strategies, cutting-edge technologies, and innovative approaches that drive modern business success. About Stirista Stirista.com is a leading player in the data intelligence industry, providing businesses with the tools they need to thrive in the digital age. With a focus on accuracy, relevance, and personalized solutions, Stirista.com empowers marketers to make informed decisions and connect with their target audiences on a whole new level.


Donna Hamilton (Alliant) - Data Strategy Thought Leader

In this week's episode, Shay Howe, Chief Marketing officer at ActiveCampaign, joins Vincent to discuss ActiveCampaign's marketing strategies, as part of the ever changing nature of the industry.

Shay Howe

Chief Marketing Officer at ActiveCampaign

In this week's episode, Shay Howe, Chief Marketing officer at ActiveCampaign, joins Vincent to discuss ActiveCampaign's marketing strategies, as part of the ever changing nature of the industry.

Are you curious about the fascinating world where data and marketing collide? Look no further than https://www.podcast.stirista.com, your ultimate destination for insightful discussions and thought-provoking conversations. This podcast delves deep into the realm of data-driven marketing strategies, cutting-edge technologies, and innovative approaches that drive modern business success. About Stirista Stirista.com is a leading player in the data intelligence industry, providing businesses with the tools they need to thrive in the digital age. With a focus on accuracy, relevance, and personalized solutions, Stirista.com empowers marketers to make informed decisions and connect with their target audiences on a whole new level.


Shay Howe (ActiveCampaign) - Constant State of Flow

Rowena Humby, CEO of Starcount joins Vincent and Ajay to chat about her origins in marketing, the importance of context and analysis in consumer focused data, and Starcount's future in the US market.

Rowena Humby

Ceo of Starcount

Rowena Humby, CEO of Starcount joins Vincent and Ajay to chat about her origins in marketing, the importance of context and analysis in consumer focused data, and Starcount's future in the US market. Are you curious about the fascinating world where data and marketing collide? Look no further than https://www.podcast.stirista.com, your ultimate destination for insightful discussions and thought-provoking conversations. This podcast delves deep into the realm of data-driven marketing strategies, cutting-edge technologies, and innovative approaches that drive modern business success. About Stirista Stirista.com is a leading player in the data intelligence industry, providing businesses with the tools they need to thrive in the digital age. With a focus on accuracy, relevance, and personalized solutions, Stirista.com empowers marketers to make informed decisions and connect with their target audiences on a whole new level.


Rowena Humby (Starcount) - A Mind For Marketing

Rowena Humby, CEO of Starcount joins Vincent and Ajay to chat about her origins in marketing, the importance of context and analysis in consumer focused data, and Starcount's future in the US market.


Prakash Hariharabalan, Senior Director Marketing Analytics at Signet Jewelers, joins us to discuss the unique marketing structure of his business, the importance of predictive data models and AI, and how he measures success.Are you curious about the fascinating world where data and marketing collide? Look no further than <a href="https://www.podcast.stirista.com" rel="noopener noreferrer" target="_blank">https://www.podcast.stirista.com</a>, your ultimate destination for insightful discussions and thought-provoking conversations. This podcast delves deep into the realm of data-driven marketing strategies, cutting-edge technologies, and innovative approaches that drive modern business success.About StiristaStirista.com is a leading player in the data intelligence industry, providing businesses with the tools they need to thrive in the digital age. With a focus on accuracy, relevance, and personalized solutions, Stirista.com empowers marketers to make informed decisions and connect with their target audiences on a whole new level.Contact Information:Website: <a href="http://www.stirista.com" rel="noopener noreferrer" target="_blank">www.stirista.com</a>Podcast Website: podcast.Stirista.comFor inquiries and more information, feel free to get in touch:Email: <a href="mailto:info@stirista.com" rel="noopener noreferrer" target="_blank">info@stirista.com</a>Phone: +1 210-293-0029Address: 16414 San Pedro Ave #150, San Antonio, TX 78232, United StatesHashtags:#DataDrivenMarketing #MarketingIntelligence #DataInnovation #PodcastInsights #DigitalStrategy #TargetedMarketing #DataIntelligence #MarketingTrends #InnovationInMarketing #BusinessSuccess

Prakash Hariharabalan

Senior Director of Marketing Analytics at Signet Jewelers

Prakash Hariharabalan, Senior Director Marketing Analytics at Signet Jewelers, joins us to discuss the unique marketing structure of his business, the importance of predictive data models and AI, and how he measures success.
Are you curious about the fascinating world where data and marketing collide? Look no further than https://www.podcast.stirista.com, your ultimate destination for insightful discussions and thought-provoking conversations. This podcast delves deep into the realm of data-driven marketing strategies, cutting-edge technologies, and innovative approaches that drive modern business success.
About Stirista
Stirista.com is a leading player in the data intelligence industry, providing businesses with the tools they need to thrive in the digital age. With a focus on accuracy, relevance, and personalized solutions, Stirista.com empowers marketers to make informed decisions and connect with their target audiences on a whole new level.
Contact Information:
Website: www.stirista.com
Podcast Website: podcast.Stirista.com
For inquiries and more information, feel free to get in touch:
Email: info@stirista.com
Phone: +1 210-293-0029
Address: 16414 San Pedro Ave #150, San Antonio, TX 78232, United States
Hashtags:
#DataDrivenMarketing #MarketingIntelligence #DataInnovation #PodcastInsights #DigitalStrategy #TargetedMarketing #DataIntelligence #MarketingTrends #InnovationInMarketing #BusinessSuccess


Prakash Hariharabalan (Signet Jewelers) - Question Behind the Question

Prakash Hariharabalan, Senior Director Marketing Analytics at Signet Jewelers, joins us to discuss the unique marketing structure of his business, the importance of predictive data models and AI, and how he measures success.


The Marketing Stir Podcast by Stirista

Connect with Us

The Marketing Stir Podcast by Stirista hosted by Stirista’s VP of B2B Products Vincent Pietrafesa along with Founder / CEO Ajay Gupta, The Marketing Stir brings on industry leaders to get their take on the current challenges of the market, whatever that may be. Both captivating personalities, Gupta and Pietrafesa (who moonlights as a standup comic) promise an engaging conversation with leaders of a variety of industries and brands. If you’re interested in being a guest on the podcast, email us at info@themarketingstir.com

Michael McLaren (Merkle) - House of Meetings

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Today's Host

Vincent Pietrafesa

Ajay Gupta

Today's Guests

Michael McLaren

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