Franck Ardourel (Amazon) - Make the Math

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This is a podcast episode titled, Franck Ardourel (Amazon) - Make the Math. The summary for this episode is: <p>Franck Ardourel, Senior Marketing Principal Workforce Strategy Innovation at Amazon, discusses how the use of machine learning and artificial intelligence impacts marketing, but also how his role in recruitment is people-focused. He also shares a story about meeting Mark Zuckerberg. Ajay loves to travel and Vincent has a good day at work.</p>

DESCRIPTION

Franck Ardourel, Senior Marketing Principal Workforce Strategy Innovation at Amazon, discusses how the use of machine learning and artificial intelligence impacts marketing, but also how his role in recruitment is people-focused. He also shares a story about meeting Mark Zuckerberg. Ajay loves to travel and Vincent has a good day at work.

Today's Host

Vincent Pietrafesa

|Vice President, B2B Products, Stirista

Ajay Gupta

|Founder & CEO, Stirista

Today's Guests

Franck Ardourel

|Senior Marketing Principal Workforce Strategy Innovation at Amazon

Creative, strategic, and innovative thinker with data-driven and tech-first mindset. Solid experience in people-based marketing, including process and delivery in B2B and B2C markets for fortune 500 and startups. Expertise in GTM, omnichannel strategy (SEO/SEM), and product lifecycle. Know-how in building and coaching teams. Ability to turn marketing-sales funnel into a revenue-driving force. In-depth knowledge in data science (AI/ML), personalization, and ABM. Hands-on experience with MarTech (CRM, DXP, DMP and CDP/ CMaaS and WCM). Possess strong leadership and communication skills. Have demonstrated successes in executing grow sale strategies.

Franck Ardourel | LinkedIn