Anjali Iyer (Washington Post) - Psychology of the Customer Journey

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This is a podcast episode titled, Anjali Iyer (Washington Post) - Psychology of the Customer Journey. The summary for this episode is: <p>Anjali Iyer, Head of Lifecycle Marketing at The Washington Post joins us</p><p> to discuss her experiences in guiding customers as they move through </p><p>each stage of the consumer journey, increasing customer lifetime value, </p><p>and the psychology behind lifecycle marketing.</p>

DESCRIPTION

Anjali Iyer, Head of Lifecycle Marketing at The Washington Post joins us

to discuss her experiences in guiding customers as they move through

each stage of the consumer journey, increasing customer lifetime value,

and the psychology behind lifecycle marketing.

Today's Host

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Vincent Pietrafesa

|Vice President, B2B Products, Stirista
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Ajay Gupta

|Founder & CEO, Stirista

Today's Guests

AI

Anjali Iyer

|Head of Lifecycle Marketing - Washington Post
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