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Anjali Iyer, Head of Lifecycle Marketing at The Washington Post joins us to discuss her experiences in guiding customers as they move through each stage of the consumer journey, increasing customer lifetime value, and the psychology behind lifecycle marketing.

Anjali Iyer

Head of Lifecycle Marketing - Washington Post

Anjali Iyer, Head of Lifecycle Marketing at The Washington Post joins us to discuss her experiences in guiding customers as they move through each stage of the consumer journey, increasing customer lifetime value, and the psychology behind lifecycle marketing.


Anjali Iyer (Washington Post) - Psychology of the Customer Journey

Anjali Iyer, Head of Lifecycle Marketing at The Washington Post joins us
 to discuss her experiences in guiding customers as they move through 
each stage of the consumer journey, increasing customer lifetime value, 
and the psychology behind lifecycle marketing.


On this weeks episode, Shelley Pratt Director of Marketing Communications and Media at Infiniti Motor Company, joins Vincent to discuss Infiniti's "Infinitely You" campaign, how Infiniti markets like a startup, and the importance of quality data in her role at Infiniti.

Marketing Communications and Media Director, INFINITI Motor Company

Shelley Pratt

On this weeks episode, Shelley Pratt Director of Marketing Communications and Media at Infiniti Motor Company, joins Vincent to discuss Infiniti's "Infinitely You" campaign, how Infiniti markets like a startup, and the importance of quality data in her role at Infiniti.

Shelley Pratt (Infiniti Motor Company) - A Creative Spirit

In this weeks episode of The Marketing Stir Podcast, Aaron Goldman, Chief Marketing Officer at Mediaocean, joins Ajay and Vincent to discuss the changing landscape of the marketing world, catering campaigns to different target demographics, and creating effective strategies on the global, national, and regional levels

Aaron Goldman

Chief Marketing Officer at Mediaocean

In this weeks episode of The Marketing Stir Podcast, Aaron Goldman, Chief Marketing Officer at Mediaocean, joins Ajay and Vincent to discuss the changing landscape of the marketing world, catering campaigns to different target demographics, and creating effective strategies on the global, national, and regional levels

Aaron Goldman (Mediaocean) - From TV to TikTok

On this week’s episode of The Marketing Stir Podcast, Mark Osbourne, founder of Modern Revenue Strategies and Author of “Are Your Leads Killing Your Business?”, joins Ajay and Vincent to discuss the key ingredients that you can use to craft a successful marketing strategy.

Mark Osborne

Founder of Modern Revenue Strategies

On this week’s episode of The Marketing Stir Podcast, Mark Osbourne, founder of Modern Revenue Strategies and Author of “Are Your Leads Killing Your Business?”, joins Ajay and Vincent to discuss the key ingredients that you can use to craft a successful marketing strategy.

Mark Osborne (Modern Revenue Strategies) - Systems Based Approach

In this weeks episode Vincent has a chat with John McWilliams from LexisNexis Risk Solutions, about his meteoric rise in the marketing world, and how he leverages consumer data to provide both marketing, and risk management services for his clients.

John McWilliams

Director, Consultative Solutions - Lexis Nexis

In this weeks episode Vincent has a chat with John McWilliams from LexisNexis Risk Solutions, about his meteoric rise in the marketing world, and how he leverages consumer data to provide both marketing, and risk management services for his clients.


John McWilliams (LexisNexis Risk Solutions) - Match Made in Heaven

John McWilliams ((LexisNexis Risk Solutions) - Match Made in Heaven

In this week's episode,&nbsp;Pierson Curtis, Director of Marketing Strategy at H&amp;R Block joined the podcast to discuss their strategy, and how real-time customer feedback during tax season forces him to be nimble, as one of the largest tax preparers in the US.

Pierson Curtis 

Director of Marketing Strategy at H&R Block

In this week's episode, Pierson Curtis, Director of Marketing Strategy at H&amp;R Block joined the podcast to discuss their strategy, and how real-time customer feedback during tax season forces him to be nimble, as one of the largest tax preparers in the US.

Pierson Curtis (H&R Block) - That Neighborhood Touch

In today's episode, Vincent's old friend Donna Hamilton, Chief Innovation Officer at Alliant, hops on the podcast to discuss Alliant's role as a Data and Analytics company, as well as her place as a thought leader in the marketing space.

Donna Hamilton

Chief Innovation Officer at Alliant

In today's episode, Vincent's old friend Donna Hamilton, Chief 

Innovation Officer at Alliant, hops on the podcast to discuss Alliant's 

role as a Data and Analytics company, as well as her place as a thought 

leader in the marketing space.

Are you curious about the fascinating world where data and marketing collide? Look no further than https://www.podcast.stirista.com, your ultimate destination for insightful discussions and thought-provoking conversations. This podcast delves deep into the realm of data-driven marketing strategies, cutting-edge technologies, and innovative approaches that drive modern business success. About Stirista Stirista.com is a leading player in the data intelligence industry, providing businesses with the tools they need to thrive in the digital age. With a focus on accuracy, relevance, and personalized solutions, Stirista.com empowers marketers to make informed decisions and connect with their target audiences on a whole new level.


Donna Hamilton (Alliant) - Data Strategy Thought Leader

The Marketing Stir Podcast by Stirista

Connect with Us

The Marketing Stir Podcast by Stirista hosted by Stirista’s VP of B2B Products Vincent Pietrafesa along with Founder / CEO Ajay Gupta, The Marketing Stir brings on industry leaders to get their take on the current challenges of the market, whatever that may be. Both captivating personalities, Gupta and Pietrafesa (who moonlights as a standup comic) promise an engaging conversation with leaders of a variety of industries and brands. If you’re interested in being a guest on the podcast, email us at info@themarketingstir.com

Anjali Iyer (Washington Post) - Psychology of the Customer Journey

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Today's Host

Vincent Pietrafesa

Ajay Gupta

Today's Guests

Anjali Iyer

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