The Marketing Stir Q1 Bonus Highlight - Red Lobster, Dow Jones, Mariner Lifestyle, and TiVo

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This is a podcast episode titled, The Marketing Stir Q1 Bonus Highlight - Red Lobster, Dow Jones, Mariner Lifestyle, and TiVo. The summary for this episode is: <p>Welcome to the Marketing Stir highlight by Stirista! This week we revisit some of our favorite moments captured this year so far on the show! We'll be taking a look back at moments with Deanna Kotch, VP of Marketing at Red Lobster; Karl Wells, Chief Subscriptions officer at Dow Jones; Andrea Jo DeWerd, Senior Director of Marketing at Mariner Lifestyle; and Fariba Zamaniyan, VP of advanced media and advertising at TiVo. Give it a listen!</p>
Deanna talks about Red Lobster's core guests and audience
00:55 MIN
Changes that Deanna's team has made at Red Lobster to go digital, and channels they're seeing success on
02:23 MIN
How Deanna feels about younger audiences engaging with Red Lobster
03:21 MIN
Marketing in Australia and the UK, and the differences in reach compared to marketing in the United States
01:50 MIN
What channels are currently working for Carl's team, and the art and science of choosing to market and for whom
02:42 MIN
What Deanna learned during her first three years in publishing
02:56 MIN
Fariba discusses consumer pain points and habits with video consumption
02:49 MIN
Fariba discusses TiVos bi-annual survey researching video consumption trends
01:42 MIN

DESCRIPTION

Welcome to the Marketing Stir highlight by Stirista! This week we revisit some of our favorite moments captured this year so far on the show! We'll be taking a look back at moments with Deanna Kotch, VP of Marketing at Red Lobster; Karl Wells, Chief Subscriptions officer at Dow Jones; Andrea Jo DeWerd, Senior Director of Marketing at Mariner Lifestyle; and Fariba Zamaniyan, VP of advanced media and advertising at TiVo. Give it a listen!

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