Stirista

In this episode, Vincent and Ajay talk to Jacqui Greeff, Head of Marketing SA at Beam Suntory. She lays out what she describes as her weird career map, and she and Vincent discuss how outside endeavours enrich career goals. Ajay is in a great mood and Vincent has questions about Texas geography. Give it a listen.

Specialties: marketing and business strategy, insight management, strategic business development, digital research, communications research, reputation management, customer behaviour, data analysis, Certified Scrum Master/CSM

Jacqui Greef

Head of Marketing SA at Beam Suntory

Get it Beautifully Right

Vincent and Ajay chat with Meg Ugenti, Corporate Director of Marketing at Focus USA. She talks about how doing custom work for clients can help make their lives easier with personalized marketing. Vincent enjoys nice cool weather, and Ajay gets tickets to a Yankees game.

I am a data geek, millennial marketer, and a female C-Level executive that specializes in helping companies connect to their audience. I have built and sustained long-term strategic marketing programs across automotive, healthcare, insurance, e-commerce, and consumer good verticals utilizing data intelligence to benefit my clients' online and offline marketing channels. I have established long-term relationships and successful acquisition programs with internationally recognized brands, wholesale agency partners, and small-medium business owners. I am responsible not only for building strategic marketing programs for my clients, but for Focus USA as well.


Focus USA is a data and analytics company that specializes in digital and direct marketing solutions. Founded in 1994, Focus USA is a Certified Women Owned Company that offers strategic data and marketing experience to Fortune 500 companies, agency partners, and small-medium sized businesses. 

Meg Ugenti

Corporate Director of Marketing, Focus USA

Vincent and Ajay chat with Meg Ugenti, Corporate Director of Marketing at Focus USA. She talks about how doing custom work for clients can help make their lives easier with personalized marketing. Vincent enjoys nice cool weather, and Ajay gets tickets to a Yankees game.


Meg Ugenti (Focus USA) - Big Personalities

Vincent and Ajay chat with Kelley Butler, Director of Marketing Content at Businessolver. She talks about the importance of utilizing marketing channels and targeting the right audience, whether it's online or print, Vincent can dance, and Ajay can sing.

Saving the world, one correctly placed comma at a time.

With my 20+ years of communications experience, I've served as Editor of several national publications, Editorial Director of a marketing firm serving Fortune 500 companies, and Content Director for a national Best & Brightest honoree. I have top-class experience in writing and editing, communications, marketing and project management, which I currently apply as the Director of Marketing Content for a leading benefits technology provider. 

I have a proven track record for connecting and communicating effectively with diverse audiences over multiple channels, increasing readership and revenue, and strengthening team function through strong staff management/development. 

Bottom line: I'm great at what I do. A former supervisor: "Kelley … leads by example … maintains the respect needed to make her advice and opinions stick … sets the standard for our group … has no Achilles heel."

I'm happy to put my skills, expertise -- and apparently flawless Achilles -- to work for you and your organization.

Kelley Butler

Director of Marketing Content, Businessolver

Vincent and Ajay chat with Kelley Butler, Director of Marketing Content at Businessolver. She talks about the importance of utilizing marketing channels and targeting the right audience, whether it's online or print, Vincent can dance, and Ajay can sing.


Kelley Butler (Director of Marketing Content, Businessolver) - Amplify and Drive

Vincent and Ajay chat with Melissa Matlins, VP of Marketing B2B at Vimeo. She talks about how the user experience has to be amazing, especially in a world of virtual events and streaming on video platforms. Ajay prepares for his trip to New York, and native New Yorker Vincent won't get caught dead in Times Square.

Performance, revenue and growth: forward-thinking marketing executive bridging teams and tech to build momentum and market share for ventures in New York and San Francisco. I'm happy to connect with all types of folks here, but especially the brave ones that want to join me - I'm hiring!

As VP Marketing for B2B at Vimeo, I work with my brilliant team to help businesses leverage the power of video to connect with audiences and grow their businesses and communities. 

Outside of the office, I love spending time with my toddler, splashing in puddles and hunting for monsters under the bed.

Specialties: 
Startups, marketing strategy, lead generation/demand generation, business development, account-based marketing (ABM), user acquisition, content marketing, direct marketing, digital marketing, marketing analytics/metrics, positioning, thought leadership, marketing communications planning, sales/marketing integration, sales enablement, marketing operations, sales operations, marketing automation, social media, and events.

Melissa Matlins

VP of Marketing, Vimeo

Vincent and Ajay chat with Melissa Matlins, VP of Marketing B2B at Vimeo. She talks about how the user experience has to be amazing, especially in a world of virtual events and streaming on video platforms. Ajay prepares for his trip to New York, and native New Yorker Vincent won't get caught dead in Times Square.


Melissa Matlins (VP of Marketing B2B, Vimeo) - Audience and Understanding

Vincent and Ajay chat with Hillary Carpio, Director of account based marketing at Snowflake. She talks about how teams are highly integrated, and work across multiple channels and strategies, allowing for more precise targeting. Ajay is envious of Vincent's new mic, and Vincent is excited that New York is back.

I thrive in creatively facilitating meaningful brand-customer engagements by leveraging new media technologies, streamlining user experiences and facilitating data-driven marketing optimization.

My entrepreneurial, competitive and creative spirit developed in my early years while selling our family's farm-fresh eggs to my local community. For each dozen sold, I revealed a timid, 7-year-old grin, exchanged my chicken-imprinted business card and pictured the day I would be racing in the go-cart I was saving for. More importantly, I was learning how to create business experiences that not only generated profit, but left meaningful, authentic impressions on my customers. My small town relationships combined with my passion for all things creative have fueled my passion for innovative, memorable marketing experiences.

Portfolio available upon request due to privacy limitations.

Hillary Carpio

Director of Account Based Marketing, Snowflake

Vincent and Ajay chat with Hillary Carpio, Director of account based marketing at Snowflake. She talks about how teams are highly integrated, and work across multiple channels and strategies, allowing for more precise targeting. Ajay is envious of Vincent's new mic, and Vincent is excited that New York is back.


Hillary Carpio (Snowflake) - The Unicorn Hunter

Vincent and Ajay chat with Taryn Rayment, CMO of FTD and Proflowers. She talks about how using different social channels helps achieve better consumer reach. Vincent boasts about New York's pizza, and Ajay loads up on frozen shrimp.

Vincent and Ajay chat with Taryn Rayment, CMO of FTD and Proflowers. She talks about how using different social channels helps achieve better consumer reach. Vincent boasts about New York's pizza, and Ajay loads up on frozen shrimp.


Taryn Rayment (FTD & ProFlowers) - Always an Occasion

Vincent and Ajay chat with Claudia Lee, VP of Partner Marketing, at Nutanix. She talks about hyper converged infrastructure and how the company simplifies the use of complex IT for customers. Vincent's son develops ninja skills, and Ajay takes off to Miami.

I am a consummate builder and lifelong learner, having started up multiple new practices during my career in tech. Finding and delivering avenues to joint success with partners is my absolute passion. 

I’ve had experience building and leading new functions across startup, mid-sized and large global enterprise organizations. 

My areas of expertise include: GTM planning, datacenter and cloud solutions marketing, alliance partner development, demand gen program creation and execution, brand management, channel messaging, channel tech platforms, and international and multi-regional team building.

Claudia Lee

VP of Partner Marketing, Nutanix

Vincent and Ajay chat with Claudia Lee, VP of Partner Marketing, at Nutanix. She talks about hyper converged infrastructure and how the company simplifies the use of complex IT for customers. Vincent's son develops ninja skills, and Ajay takes off to Miami.


Claudia Lee (Nutanix) - Ecosystem of Technologies

The Marketing Stir Podcast by Stirista

Connect with Us

The Marketing Stir Podcast by Stirista hosted by Stirista’s VP of B2B Products Vincent Pietrafesa along with Founder / CEO Ajay Gupta, The Marketing Stir brings on industry leaders to get their take on the current challenges of the market, whatever that may be. Both captivating personalities, Gupta and Pietrafesa (who moonlights as a standup comic) along with Producer Vin Lapsley (Stirista’s videographer and production editor), promise an engaging conversation with leaders of a variety of industries and brands. If you’re interested in being a guest on the podcast, email us at info@themarketingstir.com

Get it Beautifully Right

DESCRIPTION

Today's Host

Vincent Pietrafesa

Ajay Gupta

Today's Guests

Jacqui Greef

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