Stirista

In this episode, Vincent and Ajay talk to Jacqui Greeff, Head of Marketing SA at Beam Suntory. She lays out what she describes as her weird career map, and she and Vincent discuss how outside endeavours enrich career goals. Ajay is in a great mood and Vincent has questions about Texas geography. Give it a listen.

Specialties: marketing and business strategy, insight management, strategic business development, digital research, communications research, reputation management, customer behaviour, data analysis, Certified Scrum Master/CSM

Jacqui Greef

Head of Marketing SA at Beam Suntory

Get it Beautifully Right

Ajay and Vincent chat with Drew Moffitt, Marketing at KumoSpace. He talks about the importance of human connection regardless of if a company is operating in office, fully remote, or with a hybrid approach. Ajay enjoys a weekend at the Horseshoe Bay Resort, and Vincent looks forward to the upcoming Holiday Summit on December 8th.

Successful startup entrepreneur (2 startups, 1 exit). Post selling TailBus, founded and lead the creation of four thriving corporate-backed ventures: XOM Materials (European B2B marketplace) for Klockner & Co, Transportation Mobility Cloud (automotive API-based open-framework software development platform) for Ford Motor Company, NextLoan (alternative lending and investment platform) for Reliance Capital, and B2B materials distribution marketplace for Confidential Company.

Strong background in finance, new business building, management consulting, digital transformation and innovation. Leading the creation of the Modern Monopolies Podcast and Modern Tech Platforms Fund with WisdomTree.

Industry agnostic with extensive experience in Healthcare ($6bn+ health system, and telemedicine startup), medical devices (KKR portfolio company), automotive (Ford Motor Company), off-highway (international OEM), financial services (Reliance Capital, India), real estate (LP role), transportation (TailBus), e-commerce (consumer & business goods), and B2B distribution (multiple $$bn+ public companies).

Drew Moffitt

Marketing, KumoSpace

Ajay and Vincent chat with Drew Moffitt, Marketing at KumoSpace. He talks about the importance of human connection regardless of if a company is operating in office, fully remote, or with a hybrid approach. Ajay enjoys a weekend at the Horseshoe Bay Resort, and Vincent looks forward to the upcoming Holiday Summit on December 8th.


Drew Moffitt (KumoSpace) - Togetherness with your Colleagues

Ajay and Vincent chat with Kate Gunning, the Founder and Chief Marketing Advisor at Crush Brands. She talks about how curiosity is the key to effective marketing, and how technology and Social Media can help drive consideration for brands. Ajay attends Halloween parties, and Vincent can't handle a real drink.

Kate Gunning

Founder & CMO, Crush Brands

Ajay and Vincent chat with Kate Gunning, the Founder and Chief Marketing Advisor at Crush Brands. She talks about how curiosity is the key to effective marketing, and how technology and Social Media can help drive consideration for brands. Ajay attends Halloween parties, and Vincent can't handle a real drink.


Kate Gunning (Crush Brands) - Let's Go For It

Ajay and Vincent chat with Natalie Marcotullio, the Head of Growth and Operations at Navattic. She talks about how gaining leads via word of mouth is a good early sign of a company taking off, and how SEO is a big part of their marketing strategy. Ajay hosts a panel at AdWeek, and Vincent is ready to host the Silver Apple Awards on November 10th

Head of Growth and Operations at Navattic, where I focus on helping SaaS companies give their prospects a better buying experience. 

Background in SEO and digital marketing for B2B sales and marketing SaaS. Now focus on full-funnel marketing, GTM strategy, and improving the digital buyer experience.

Natalie Marcotullio

Head of Growth and Operations, Navattic

Ajay and Vincent chat with Natalie Marcotullio, the Head of Growth and Operations at Navattic. She talks about how gaining leads via word of mouth is a good early sign of a company taking off, and how SEO is a big part of their marketing strategy. Ajay hosts a panel at AdWeek, and Vincent is ready to host the Silver Apple Awards on November 10th


Natalie Marcotullio (Navattic) - Connect as People

While Ajay is away Vincent chats with Ian Helms, Director of Growth Marketing at Q Digital. He talks about how engaging, and creating a relationship, with marginalized communities is more authentic than using diversity as a PR act in building a foundation of trust. Vincent is excited to meet Marketing Stir listeners at AdWeek

I bring a fresh, innovative and well-informed perspective to the table. I have a digital marketing and public relations background with more than seven years of digital communications, copywriting and social media experience. I also possess a knowledge of email marketing, SEO, SEM, web, print, and graphic design. I am also always asking “Why?” in order to generate new ideas to approach projects and challenges.

I have worked with or for companies in the automotive, benefits administration, beauty, consumer packaged goods, construction, e-commerce, fitness, food and beverage, hospitality, insurance, luxury, not-for-profit, plumbing, primary and higher education, retail, start-up, technology, third-party logistics, and tourism industries.

I earned my B.A. in Journalism & Mass Communication and Spanish Language & Hispanic Studies with an emphasis in Journalism in Strategic Communication and Reporting from the University of Wisconsin-Madison in 2013. 

View my resume, portfolio and additional media at ianhelms.com.

Ian Helms

Director of Growth Marketing, Q Digital

While Ajay is away Vincent chats with Ian Helms, Director of Growth Marketing at Q Digital. He talks about how engaging, and creating a relationship, with marginalized communities is more authentic than using diversity as a PR act in building a foundation of trust. Vincent is excited to meet Marketing Stir listeners at AdWeek


Ian Helms (Q Digital) - A Little Bit of a Facelift

Ajay and Vincent chat with Nicole Brooks, Senior Director, Brand and Customer Marketing at Realtor.com. She talks about how forming relationships between the brand and customers is very important, and how feedback and communication benefit all parties. Ajay looks forward to a busy week, and he and Vincent face off in fantasy football.

A LinkedIn message began my relationship with entrepreneurship. I received an inmail from the Co-Founder of Odyssey; I interviewed with her on Thursday, the founder on Friday, and moved from Michigan to Indy on Sunday to crash on her couch until I found a place to stay. 

I didn't realize I was joining a startup, but after my first day it was glaringly obvious. We worked out of the other side of a bagel factory and occasionally pawned things to make payroll. I jumped in head first and spent the next 3 years not only growing a department, but building a company. 

I learned I thrive working in fast paced environments with limited time, resources, and direction to create something exceptional. I did whatever it took to get the job done, and found creative solutions to seemingly impossible problems. 

In search of warmer weather, I moved to Austin and joined OwnLocal, a YC SaaS startup, as their first marketing hire.

I became and handled all aspects of marketing— PR, sales enablement, trade shows, webinars, social media, blogging, email, events, and more—first as an individual contributor, then as leader scaling the team. At OwnLocal I learned how to keep a cool head under pressure and how to get an airstream into the second floor of a J.W. Marriott. 

Most recently, I was a first marketing hire at Opcity, a real estate technology company, and set a foundation for the marketing team as it scaled. Realtor.com acquired Opcity in Oct. 2018 and I oversaw brand, system and team migrations as the companies integrated. 

I currently oversee our B2B Brand and Customer teams and am focused on how Realtor.com's brand shows up to the industry, building a content and community strategy, and promoting positive customer experience throughout the entire lifecycle. 

If you've made it this far you have a longer attention span than me. Thanks for reading!

Nicole Brooks

Senior Director of Marketing, Realtor.com

Ajay and Vincent chat with Nicole Brooks, Senior Director, Brand and Customer Marketing at Realtor.com. She talks about how forming relationships between the brand and customers is very important, and how feedback and communication benefit all parties. Ajay looks forward to a busy week, and he and Vincent face off in fantasy football.


Nicole Brooks (Realtor.com) - Night and Day

Ajay and Vincent chat with Jay Jaffin, CMO at Blackhawk Network. He talks about diverse use cases as a marketer, and the effectiveness of a referral program for customers. Vincent sees a show on broadway, and Ajay plays 14 hours of tennis.

Ajay and Vincent chat with Jay Jaffin, CMO at Blackhawk Network. He talks about diverse use cases as a marketer, and the effectiveness of a referral program for customers. Vincent sees a show on broadway, and Ajay plays 14 hours of tennis.


Jay Jaffin (Blackhawk Network) - Sink my Teeth Into Something

The Marketing Stir Podcast by Stirista

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The Marketing Stir Podcast by Stirista hosted by Stirista’s VP of B2B Products Vincent Pietrafesa along with Founder / CEO Ajay Gupta, The Marketing Stir brings on industry leaders to get their take on the current challenges of the market, whatever that may be. Both captivating personalities, Gupta and Pietrafesa (who moonlights as a standup comic) along with Producer Vin Lapsley (Stirista’s videographer and production editor), promise an engaging conversation with leaders of a variety of industries and brands. If you’re interested in being a guest on the podcast, email us at info@themarketingstir.com

Get it Beautifully Right

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Today's Host

Vincent Pietrafesa

Ajay Gupta

Today's Guests

Jacqui Greef

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